Thursday, 17 March 2011

Advertisement on Bus

I want to share about the advertisement on bus, there is not much creative ads put on the public transport that will attract people to look twice on the ads. The creative way they put the ads on the bus actually get my attention and it is great. Have a look on some of them.

Snake Bus : Copenhagen Zoo

Shark Bus : National Geographic

Slim Bus : OTO Trimax

Just in One Bite

Toy Bus : Childeren Charity

Stop Smoking

Eyes

Mini Bus

Toothbrush

Limo

There is more that we can found on the internet. The bus actually help a lot for the advertisement because it is traveling around the street and and people will notice it. It is a moving ads that will reach a huge target audience and it is definitely a very successful way to advertise something. 




Sunday, 13 March 2011

Navigational Design

The location is inside the Pavillion at Kuala Lumpur. From the first picture, the directory sign show the fast food precinct with the logo on it, those logo help people easy to see and able to know what type of fast food restaurant at the fast food precinct. Other than that, there are also direction and word that tell people to move ahead to reach that location. It is very clear and simple enough to let people understand about this directory sign.

By following the sign, it actually lead me to the fast food precinct in between 1 minute. The directory sign give clear information about the direction and able to lead people reach the right place in a short time. For me, there is no difficulty for me to understand it and it can be consider a good directory sign since it is simple and clear.